Out of print for many years, now available for the first time as a digital download!

"Did you know that Jim Rohn had a SECRET mentor? The book this man wrote was SO important that Jim personally asked to write the Introduction for it..."


The BE Book's Introduction goes like this:

"It's a great pleasure to introduce you to my longtime friend and mentor, Rich Schnackenberg. I first met Rich when I was twenty-five. Today, I'm in my seventies and still going strong.

Over the years, some of you have heard me speak about Earl Shoaff, and what he taught me about business and life in general. Sometimes I failed to mention that Rich was Earl's best friend and valued business partner.

Both men have been an enormous help in forming the foundation for the philosophy and ideas I now share with thousands of people around the world.

To this day, I'm especially grateful for two very important gifts Rich gave to me:

--The basics for excellent health and nutrition.
--Unlimited possibilities for human achievement.

His message is simple and it contains the power for life long change and prosperous daily living.

So, in closing, I want to again say that I am very proud to be able to introduce you to Rich and assure you that the journey you are about to take will be a good one. One that will last a lifetime. Enjoy!

-Jim Rohn

From Humble Beginnings

Rich and Earl Shoaff met in a nutritional supplement company called Abundavita in 1953. Both men studied directly under the company's founder, Dr. J. B. Jones, and were serious students of the laws of success.

The two soon became closer than brothers and toured the country giving speeches that shared the secrets of success and recruiting distributors of the Abundavita product line.

It October, 1955, the men found themselves in Pensacola, Florida as the featured speakers at an Abundavita meeting.

In walks a 25 year old Sears stock clerk named Jim Rohn and the destinies of all 3 men were changed that night.

An Exciting New Enterprise

Earl and Rich were itching to take all they had learned to a higher level, and in July of 1957, they formed their own company, The Nutri-Bio Corporation.

Jim Rohn joined the men in their new company and it was here that their mentorship and guidance really kicked in.

Within 2 years, Jim had built one of the largest distributorships in that company reaching the top level of "General Coordinator."

Jim had impressed Rich and Earl so much that, when they expanded the company, they hand-picked Jim to be the Executive Vice-President of Nutri-Bio Canada.

From Average To Fortune

Earl, Rich and Jim had all become multi-millionaires. They had all grown together but Jim and Rich really became the best of friends.

When Earl Shoaff passed away on September 6, 1965, their bond grew even stronger and continued until Rich passed away on September 27, 2009 at age 89.

Sadly, Jim Rohn would pass less than 2 months later but what these men created together will continue to live forever.

Studying Under The Legend

I met Rich in the summer of 2003 and for the next 6 years had, what I imagine to be, the same experience Jim had with him all those years ago.

Rich poured out his massive fountain of knowledge and wisdom and I eagerly soaked it all up. He and his wife, Liz, would get on the phone and totally blow me away with their stories about Jim, Earl and how it all began.



Over the years, we bonded so much that Rich asked me to tell their story and I agreed. He entrusted me with his personal notes, photos, memorabilia and everything I needed to make sure they were not forgotten.

Keeping My Promise

Rich captured his story and philosophy in a book he called "The BE Book." He had a few hundred copies printed and made them available for select people who heard him in person and wanted to know more about his life and ideas.

One of the amazing things Rich did in his later years was visit prisoners and give them to mental tools they needed to change their lives. He also visited with Boys and Girls Clubs feeding young minds the ideas they need to succeed.

Today, finding a printed copy of The BE Book is really hard to find. If you are lucky enough to find one, it will cost you a pretty penny.

Keeping my promise to him, and to make it easier for distribution, I personally transcribed the book and turned it into an instant downloadable eBook.

Now You Can Experience The BE Book For Yourself

Now you can go back in time and experience the mind of a true master of success. You will be right there as Rich shares his story and ideas in his own unique way.

You will experience for yourself what Jim Rohn experienced all those years ago.

Special Introductory Price
Only $17 bucks!



Instant Digital Download


Thank you for giving me this opportunity to serve you!

Your Unique Success Resource,
Ron Henley



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*My legal team insists I make this disclaimer: Every effort has been made to accurately represent our information, products, recordings and their potential. The testimonials and examples used are exceptional results, don't apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual's success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money using any of the ideas and products sold by Ron Henley International, Inc.